Katinka de Ruiter
creative director & graphic designer
our story
Katinka’s design journey began long before she ever set foot in a studio. In the late 1990s, while working as an office manager, she found herself irresistibly drawn to the graphic design books she kept checking out of the library. What started as small passion projects — a recipe book for her sister, a vanity book for a friend, and event invitations for anyone who would let her create — slowly revealed itself as something bigger.
As the calendar flipped toward a new decade and a new century, Katinka made a leap that would define her career: She quit her job and enrolled at Parsons School of Design in New York City, where she earned her Graphic Design AAS with Honors. From there, she stepped into a world where craft, curiosity, and creativity collided.
Her internships read like chapters in a designer’s dream book. At Abigail Sturges Graphic Design, she worked on lush coffee table books for Rizzoli and absorbed the rhythm of museum‑level design. At Milton Glaser’s studio — home of the iconic I ❤️ NY logo — she contributed to projects for Brooklyn Brewery, Tomato Records, Stony Brook University, and the Rubin Museum of Art, learning firsthand what it meant to design with cultural impact. At the same time, she was designing billboards, posters, and DVDs for WWE, stretching her visual vocabulary in new directions.
Katinka's next chapter took her to WestPoint Home, where she specialized in packaging, and then to Starwood Hotels & Resorts, where she became an Art Director. Her work touched brands like Westin, Sheraton, St. Regis, Element, and W Hotels — from brochures and in‑room collateral to style guides, holiday cards, and annual reports.
She launched Dotworks Design in 2008 with Starwood now as a client, a testament to the trust she built and the clarity of her creative voice. Today, Katinka's work carries the same spark that first drew her to those library books: a love of design as both craft and storytelling. She brings curiosity, versatility, and a designer’s eye for detail to every project — always evolving, always creating.